Apple’s market share within the SMB and enterprise spaces has increased dramatically in recent years. Driven by the popularity of working from home, mobile devices have become the norm, and due in part to employee choice, Mac usage has soared.
Although workplace trends have undoubtedly accelerated the adoption of Apple devices at work, there are several underlying reasons why growth is predicted to continue. Strides in Apple security and technology like the M1 Chip, coupled with a lower total cost of ownership (TCO) and improved user performance, are helping to upend the once Windows-dominated workplace. To learn more, download the pdf.