Addigy Expands European Investment as Apple Device Adoption Soars Across the Region
Taps Former Jamf Executive Michel van den Berg to Lead European Growth
Miami, Florida – March 25, 2026 – Addigy, the leader in Apple device management for managed service providers (MSPs) and IT teams, today announced a significant expansion of its investment in Europe as demand for Apple device management surges across the region. To support this growth, the company has appointed Michel van den Berg, former VP & General Manager EMEIA at Jamf, as Head of International Sales & Channels, and is accelerating development of new product capabilities designed to meet European compliance and localization requirements.
Apple devices now account for a significant and growing share of enterprise hardware across Europe, yet most organizations still rely on legacy MDM tools that weren’t built for the speed or scale today’s IT teams require. As Apple expands its native device management capabilities, demand is accelerating for enterprise-grade solutions that go beyond enrollment — delivering real-time visibility, multi-tenancy, and security compliance at scale. Addigy is purpose-built to deliver these capabilities, giving MSPs and IT teams continuous visibility and control over their Apple fleets, without the complexity and cost that have defined the category.
Van den Berg brings more than 20 years of experience scaling enterprise technology businesses in Europe. His career spans leadership roles at BetterCloud, Xactly, and Netgear, and most recently, he served as VP & General Manager of EMEIA at Jamf, an Addigy competitor, giving him rare, firsthand perspective on both the opportunities and the challenges in the European Apple management market.
“Apple device management in Europe is at an inflection point,” said Jason Tober, Addigy’s CEO. “Michel understands this market deeply – the customers, the compliance landscape, the competitive dynamics. Having worked with Michel previously, I know firsthand the leadership, experience, and regional expertise he brings. His experience will be invaluable as we continue expanding our presence and supporting customers throughout Europe.”
“Apple devices are becoming standard in the European workplace, but managing them at scale is still more complex than it should be,” said Michel van den Berg. “Addigy changes that by giving MSPs and IT teams real-time visibility and control over Apple devices without the friction of traditional MDM tools. That simplicity, combined with powerful automation and security, creates a tremendous opportunity for European businesses. I’m excited to help the Addigy team and customers realize that potential.”
To support European customers from day one, Addigy is extending its award-winning one-click compliance benchmarks to include regional standards such as UK Cyber Essentials, NIS2, and the EU Cyber Resilience Act. The company is also adding local languages including Spanish, German, and French to its platform’s self-service capabilities, and expanding support hours to cover customers across European time zones.
Addigy has also strengthened its executive team with the appointment of Cristina Daroca as VP of Global Marketing. Daroca brings 15 years of technology marketing leadership to Addigy, including senior roles at Riverbed Technology, DataRobot, and Mighty AI, where she was instrumental in growing both US and international businesses.
About Addigy
Businesses rely on Addigy to manage and secure their growing fleets of Apple macOS, iOS and iPadOS devices at the speed of now. It is the only solution that delivers real-time and continuously connected Apple device management with support for both Apple MDM and DDM. Addigy’s robust compliance, non-invasive management, and simple user interface empower MSPs to grow their business and enterprises to manage distributed IT at scale. Through ongoing innovation, unparalleled customer service, and deep expertise, Addigy is driving the future of Apple device management. www.addigy.com
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