Apple device adoption is accelerating. In a survey of 480 MSPs across North America and Europe, 65% expect the number of Apple devices in their clients’ environments to grow over the next 12 months. Yet most still manage those devices with the same RMM they use for Windows.. and it usually feels like it’s handling things, until you benchmark it.
 
The MSPs getting ahead aren’t working harder; they have the right stack. MSPs managing Apple devices charge more than 2× the monthly rate of those who don’t, and those on a purpose-built Apple platform see outsized growth as they scale (Addigy’s report cites up to 544% within 14 months). 
 
This scorecard shows you exactly where your setup stands, capability by capability, and what each gap is costing you right now.

What You’ll Walk Away With

• A clear read on where “good enough” Apple coverage is quietly costing you — not just where features are missing
• A side-by-side benchmark of your current stack vs. top-performing Apple MSPs
• Real survey data showing what the gaps are costing MSPs across North America and Europe
• A scoring guide that tells you exactly how exposed your Apple practice is
• A shareable one-pager you can use with your team or as a vendor evaluation framework