Apple Device Management: Growing Business Demand
The adoption of Apple devices in corporate environments has been steadily increasing, driving a growing demand for effective mobile device management (MDM) solutions. This trend is supported by recent statistics and market forecasts from 2023 to 2024.
Market Growth and Projections
The mobile device management market has shown significant growth in recent years. In 2023, the market reached a value of USD 8.59 billion. Looking ahead, the market is projected to grow at a CAGR of 21.9% between 2024 and 2032, potentially reaching a value of USD 51.13 billion by 2032.
Another forecast suggests even more robust growth, with the global mobile device management market size estimated at USD 7.80 billion in 2024 and projected to reach around USD 68.24 billion by 2034, growing at a CAGR of 24.22%.
Factors Driving Demand
Several factors are contributing to the increasing demand for Apple device management in business:
- Employee Preference: A majority of C-level executives report that the growth in Apple device adoption is primarily driven by employee preference.
- Security Considerations: In 2024, there was a notable increase in companies reporting security benefits from using Apple devices, jumping from 48% to 58% compared to the previous year.
- Compliance and Data Security: Increased organizational compliance requirements to secure data and stricter government regulations for mobile device management are driving market growth.
Apple’s Enterprise Growth
Apple devices continue to outpace Windows and Android devices in enterprise adoption. The data shows that 6 times as many leaders report that Apple’s growth had “increased much faster” compared to Windows/Android devices.
Key Features of MDM Solutions
Modern MDM solutions help enforce security policies and ensure compliance with industry standards. Platforms like Addigy Compliance provide real-time monitoring and automated policy enforcement to keep Apple devices secure.
- Remote management of devices
- Device enrollment and provisioning
- Location monitoring
- Enhanced device security
- Data removal capabilities for lost or stolen devices
- Inventory maintenance
- Security policy enforcement
- Real-time reporting and monitoring
Apple’s Revenue and Device Statistics
While not directly related to MDM, Apple’s overall performance provides context for its growing presence in the enterprise:
- Apple’s annual revenue reached $391.04 billion in 2024.
- There are approximately 2.2 billion active Apple devices worldwide.
- The iPhone remains Apple’s largest product category, accounting for 48.69% of total quarterly revenue in Q4 2024.
As the adoption of Apple devices in business continues to grow, the demand for sophisticated and secure mobile device management solutions is expected to rise correspondingly. Organizations are increasingly recognizing the importance of MDM in maintaining security, ensuring compliance, and managing the diverse array of devices used in modern workplaces.
Why MSPs Should Expand Into Apple Device Management
As Apple devices continue to make their way into business environments, Managed Service Providers (MSPs) have a golden opportunity to evolve. Traditionally, MSPs have focused on Windows environments, but today’s workforce demands cross-platform support. Those who embrace Apple device management will not only future-proof their business but also unlock new revenue streams, improve client retention, and differentiate themselves in a competitive market
Why Apple MDM is a Game-Changer for MSPs
New Revenue Streams
Expanding into Apple device management isn’t just about staying relevant—it’s about growing your bottom line. Businesses are increasingly investing in MacBooks, iPads, and iPhones, and they need expert management. MSPs that offer Apple MDM services have seen revenue gains, with some reporting a 15-20% year-over-year increase in earnings (Source: Channel Partner Insight Report, 2024). This growth is fueled by businesses seeking comprehensive IT solutions that don’t leave Apple users behind.
Retain & Expand Your Customer Base
Imagine this: A longtime client starts integrating Mac devices into their environment. If you don’t offer Apple management, they may look elsewhere. In fact, 35% of businesses using Apple devices would switch MSPs for better Apple support (Source: MSP Alliance Survey, 2025). By supporting Apple alongside Windows, MSPs can deepen client relationships and prevent churn.
Efficiency Through Automation
Managing Apple fleets doesn’t have to mean additional overhead. Solutions like Addigy enable MSPs to automate device enrollment, enforce security policies, and monitor Apple devices across multiple clients—all from a single dashboard. This means scaling your Apple services without scaling your workload.
Competitive Edge
The ability to support both Windows and Apple devices sets MSPs apart from the competition. Businesses are actively looking for MSPs that can handle their entire tech stack, and those offering Apple management report a 25% higher win rate on new client acquisitions (Source: CompTIA MSP Trends Report, 2024). With more organizations embracing Apple, MSPs who adapt will gain a clear advantage.
Apple Device Management in Education
Apple’s presence in education is undeniable. From MacBooks in universities to iPads in K-12 classrooms, these devices are shaping modern learning environments. But managing thousands of student and faculty devices comes with unique challenges. IT administrators need a scalable, secure, and automated way to keep everything running smoothly.
Why Schools Need a Strong MDM Solution
Protecting student data is non-negotiable. Apple MDM ensures compliance with FERPA, COPPA, and other regulations, while solutions like Addigy Compliance help enforce security policies and protect sensitive information.
Seamless Deployments – Schools deploying hundreds or thousands of devices can’t afford time-consuming manual setups. Apple MDM solutions integrate with Apple School Manager, enabling zero-touch deployment that can save IT teams 4 hours per device (Source: Apple Education Deployment Study, 2024).
Stronger Security & Compliance – Protecting student data is non-negotiable. Apple MDM ensures compliance with FERPA, COPPA, and other regulations, while enforcing encryption, access controls, and remote lock/wipe capabilities.
Focused Learning Environments – IT admins can remotely manage apps, block distractions, and restrict access to non-educational content. Schools using content filtering MDM solutions report a 40% drop in student access to inappropriate websites (Source: CoSN Report, 2025).
Remote Troubleshooting & Updates – Whether students are in class or learning remotely, IT teams can push updates, enforce security policies, and resolve issues 30% faster with remote troubleshooting (Source: IDC Education IT Survey, 2024).With 1:1 device programs becoming the norm, scalable solutions like Addigy help schools efficiently manage Apple fleets without increasing IT headcount. In fact, the percentage of K-12 schools with 1:1 programs has grown from 45% in 2020 to 70% in 2024 (Source: Project Tomorrow Speak Up Survey, 2024).
The Impact on Internal IT Teams
Businesses are no longer just Windows-based. As Mac adoption grows in the enterprise, IT teams need the right tools to manage mixed environments without compromising security or productivity. Solutions like Addigy for Enterprise provide seamless integration, zero-touch deployment, and enhanced security for managing Apple devices at scale.
Why Internal IT Teams Need Apple MDM Now More Than Ever
Seamless Integration – Apple MDM solutions work with Microsoft Active Directory, SSO tools, and other enterprise systems, ensuring smooth IT workflows without disrupting existing infrastructure.
Zero-Touch Deployment – IT teams can pre-configure MacBooks, iPhones, and iPads before they even arrive, cutting manual setup time by 60% per device (Source: EMA Report, 2024).
Stronger Security & Compliance – With built-in encryption, VPN enforcement, and real-time monitoring, IT teams can reduce security incidents by 40% using MDM (Source: Verizon Data Breach Investigations Report, 2024).
Lower IT Workloads – Automating Apple device management leads to fewer support tickets and faster issue resolution. Companies using MDM have seen a 25% drop in IT support tickets for Apple devices (Source: ServiceNow IT Benchmark Report, 2025).With Mac adoption in enterprise growing by 18% over the last three years, businesses that ignore Apple management are setting themselves up for inefficiency, security risks, and higher IT costs.
The Time to Act Is Now
Apple’s influence in business, education, and enterprise IT isn’t slowing down. MSPs, educational institutions, and IT teams that embrace Apple device management now will be positioned for success in the years ahead. Whether it’s through revenue growth, stronger client retention, or streamlined IT operations, the benefits of Apple MDM are too significant to ignore.By leveraging solutions like Addigy, organizations can unlock the full potential of Apple device management—securing, scaling, and simplifying IT in an increasingly Apple-powered world.
