Apple-Ready or Falling Behind? What MSPs Need to Know
Apple devices have become an enterprise mainstay. From Macs in finance to iPads in healthcare, they’re now critical business tools — and that shift is creating both a challenge and an opportunity for MSPs.
The challenge? Many MSPs still treat Apple support as an afterthought.
The opportunity? Apple-ready MSPs are capturing new clients, boosting margins, and building recurring revenue streams that lagging competitors can’t touch.
The Apple Surge MSPs Can’t Ignore
Apple adoption in business is accelerating fast. Employees prefer Macs and iPhones for their reliability and security — and organizations are listening. “Choose your own device” programs are now common, and most users choose Apple.
Did you know?
MSPs who market Apple services as part of their core offering see up to 25% higher revenue per endpoint.
If your team can’t fully enroll, patch, or secure Apple devices, you’re not just behind on capability — you’re losing deals.
The Apple Readiness Test
Ask yourself:
- Can you deliver zero-touch enrollment through Apple Business Manager?
- Do you automate macOS updates and compliance?
- Can you enforce SSO and MFA directly at login?
- Are your Apple services scalable across multiple clients?
If you answered “no” to more than one, you’re likely falling behind the Apple curve.
What Winning MSPs Are Doing Differently
Leading MSPs are standardizing on modern Apple MDM solutions, automating compliance, and packaging Apple management as a premium service line. They don’t just “support” Macs — they sell Apple management as part of their core value.
Tip: Start marketing Apple support as its own offering. Bundle deployment, patching, and compliance as a recurring service.
How Addigy Helps You Get There
Addigy is the only multi-tenant Apple device management platform built for MSPs. It gives you:
- Zero-touch deployment through Apple Business Manager
- Automated patching and compliance enforcement
- Integrated identity with SSO + MFA
- Scalable client management from a single dashboard
Addigy turns Apple management into a service you can deliver — and monetize — at scale.
Don’t Get Left Behind
Apple adoption is only growing. MSPs that act now will win the next generation of IT clients. Those that don’t will lose them.
Download the full guide: “Apple-Ready or Falling Behind? A Guide for MSPs.”
Learn what it takes to build a scalable, Apple-ready practice — and how Addigy makes it possible.
