How MSPs Can Increase Revenue with Apple Device Management and Addigy

Addigy | 04/01/2021

With many employees working remotely, more and more businesses turn to trusted IT advisors to help with properly securing networks and devices. One way for MSPs to capitalize on this trend is to support Apple Device Management. However, to be a strong Apple Device Management provider, an MSP must have the appropriate tools in place, such as Addigy, that fully leverage Apple Mobile Device Management.

Here are three reasons why MSPs should start adding Apple Device Management to their portfolio of services in order to grow their business:

Adapting to the highly demanding needs of the remote workforce

The COVID-19 pandemic has changed the way businesses view remote work; they’ve become more accepting of it, as it was the only way to keep people employed when lockdowns were a lot more restrictive. Instead of planning to return to the office (and spending money on unnecessary overhead), businesses are encouraging their employees to work from home. 

As far as how long businesses will allow their employees to work remotely, depends on the business. Some businesses have extended work-from-home options well into 2021. Others are permitting their employees to work remotely forever. Whatever the situation may be, remote workers are going to be part of the conversation from now on.

The shift to remote work is a massive money-making opportunity for MSPs. The proliferation of remote workers means MSPs will need to focus more on managing devices and to keep them secure. With the right remote access software in place, MSPs can easily provide endpoint security and MDM, both of which are necessary in today’s ever-changing threat landscape, especially for Apple devices, which are gaining traction among remote workers.

While businesses have traditionally relied on Windows devices, employees are seeking out other options. More than half of small and mid-sized enterprises now use Apple devices. Many of these devices are the result of employees using their own devices, typically a situational nightmare for IT professionals; however, if MSPs can successfully obtain real-time visibility into client networks and devices through the use of remote access software, keeping those networks and devices secure is possible — and that’s what businesses will pay for in a world where remote work is the norm.

Identifying, analyzing, and evaluating emerging threats

Before the coronavirus crisis, the top business concern for CEOs in the U.S. was cybersecurity. Since then, even though executives’ key business challenges may have changed (and for good reason), cybersecurity is still top of mind for many CEOs, as the media’s coverage of massive global hacks is becoming a daily occurrence

Cybercriminals leveraged last year’s chaos to successfully attack many well-known companies, including Wawa, T-Mobile, FireEye, and Twitter. In fact, these brands were involved in some of the top cyber incidents of 2020. As a result of these attacks, business leaders are now taking cybersecurity seriously — and the cybersecurity market is taking note.

Among businesses, the demand for security solutions is growing. The global cybersecurity market size was valued at $156.5 billion in 2019 and is expected to expand at a CAGR of 10.0 percent from 2020 to 2027. But, all cybersecurity solutions aren’t created equal. 

Using software that enables MSPs to quickly identify potential threats in client environments is essential. If irregularities on client devices and networks are detected, they must be attended to immediately. MSPs must be able to resolve security priorities as they arise to properly secure client environments. 

Automating the tedious (or boring) stuff

By automating their processes, MSPs save not only time but also money in the long run. At the very least, automation enables MSPs to allocate their resources to more meaningful work (for instance, consider how automation frees up more time for many executives and their employees to be creative) instead of repetitive and oftentimes tedious tasks. 

For example, automating device enrollment and deployment is typically key to ensuring client networks are secure, and devices are configured, deployed, patched, and maintained. By automating this process, MSPs can focus on building relationships, improving customer support, increasing productivity, and generating more revenue. 

More and more businesses are adding Apple devices to their networks, as the remote workforce is forcing IT professionals to adapt to their needs. By identifying and mitigating risks on those devices and automating not only repetitive but also tedious tasks, MSPs can generate additional revenue even in a volatile market.


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